HERITAGE IMPACT 2012: IMPACT MEASUREMENT, IMPACT DRIVERS AND BUSINESS STRATEGIES FOR HERITAGE
Heritage Impact 2012 is the sixth international symposium on socio-economic impact and strategies for change in cultural heritage to be organised by the CUBIST Research Group, part of the University of Brighton Business School. The symposium aims to bring together speakers from across Europe and further afield to consider the impact of heritage sites on society and the economy.
The symposium will explore the processes that influence impact at heritage sites. Assessing the value of cultural heritage and determining its impact on society and the economy, is crucial for the future of the heritage sector. As the heritage community begins to understand the processes that influence impact, the sector will be in a better position to influence positive future outcomes. Furthermore, if the heritage community can provide evidence of why certain strategies are successful, this information can be put to direct use by heritage sites to exploit their assets most effectively and influence decisions at a policy level.
Heritage Impact 2012 will provide an opportunity for key stakeholders - practitioners, academics policy makers, heritage strategists, heritage technologists and marketing professionals - to share and shape the latest thinking on the direction of research and on strategies for improving and evaluating impact in the cultural heritage sector. The measurement of impact is seen therefore not as an academic or political exercise, but as the cornerstone of future heritage strategy.
Dates: 21-22 June 2012
Venue: University of Brighton, Grand Parade, Brighton, UK
In order to register for Heritage Impact 2012 please click here.