GKA 2019, International Congress on Arts and Cultures, Madrid
The profound changes which modern-day societies are seeing, in terms of the ways they communicate, have redefined human creativity and innovation as essential tools for the transmission of knowledge. This new perspective has inevitably been transferred to the field of Audiovisual Communication – principally to the cinema, to photography, multimedia languages and image synthesis, as well as to radio, television, comics and posters, to advertising, journalism, videogames, to the audiovisual economy and promotion, and to cultural management, new technologies, art and the applied arts.
This latest Congress will investigate not only the scope of these issues, but also that we reflect upon the multidimensional roles which innovation, art and creativity represent for communication, as an imminent progression of adjustments, within a context which is in a permanent state of transformation.
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