Winners of Destination of Sustainable Cultural Tourism Awards 2018 celebrated in Paphos, Cyprus
Both participants and organisers were overwhelmed by the many inspiring examples of how cultural heritage contributes to responsible and sustainable tourism that were presented at the 11th International Conference for Cultural Tourism in Europe, held on 25-27 October in the Cypriot city of Paphos. The conference highlight was the announcement of the 18 winners from 10 European countries of the Destination of Sustainable Cultural Tourism Awards 2018, which were celebrated on the first day of the conference. The 2018 special edition of the Awards are jointly organised by the European Cultural Tourism Network (ECTN), Europa Nostra and the European Travel Commission as a contribution to the European Year of Cultural Heritage 2018, in particular to the European Initiative “Tourism & Heritage: Sustainable and Responsible Tourism around Cultural Heritage”.

Winners in the Category Cultural sites. Photo credit: ECTN
The Ceremony for the 2018 special edition of the Awards, which was held on the evening of 25 October, started with the announcement of the 18 winners.
Winners of the Destination of Sustainable Cultural Tourism Awards 2018
By category
Religious & Pilgrimage
1st Prize: The Way of St Francis a new sustainable way to discover Italy by Sviluppumbria – Regional Economic Development Agency for Umbria, Italy
2nd Prize: South Limburg, a spiritual Awakening by Tourist Board South Limburg, the Netherlands
3rd Prize: Camino Lebaniego, the first solar powered “online” pilgrimage route by Government of Cantabria, Spain
Cultural Landscapes
1st Prize: Colonies of Benevolence of Wortel and Merksplas by Kempens Landschap, a Flemish non-profit organisation that aims to protect valuable landscapes in the province of Antwerp, Belgium
2nd Prize: A train for the Casilini Ecomuseum by Ecomuseo Casilino ad Duas Lauros, Italy
3rd Prize: Rota do Românico – An experience founded on History by VALSOUSA – Associação de Municípios do Vale do Sousa, Portugal
Industrial & Military
1st Prize: Flanders Fields 2014-2018: developing a future-proof, transformative WW1 remembrance tourism by Visit Flanders, Belgium
2nd Prize: Industrial Heritage of Berguedà by Berguedà Development Agency, Spain
Historic Villages and Towns
1st Prize: The revival of Kalopanayiotis village into a sustainable tourism destination by Yiannakis Papadouris Foundation, Cyprus
2nd Prize: Ostana: return and development by Comune di Ostana, Italy
3rd Prize: Kėdainiai – the unique multicultural 17th century town of Dukes Radvilos in the heart of Lithuania by Kėdainiai District Municipality, Lithuania
Cultural Sites
1st Prize: Gaudi’s Crypt, the first UNESCO’s World Heritage Site in the World to obtain the Biosphere Certification of Sustainable Tourism management by Consorci de Turisme del Baix Llobregat, Spain
2nd Prize: Recovery and revaluation of the cultural and natural heritage of the historic garden Parc Samà by Cambrils Municipal Tourist Board, Spain
3rd Prize: Routes in Marpissa, a three-day, experiential, cultural festival in the traditional settlement of Marpissa, Paros island by Routes in Marpissa, Greece
Transnational Thematic Tourism Products
1st Prize: Sea, Nature, Sicily – Underwater and nautical itineraries Sicily, Tuscany, Sardinia, Balearic Islands, Provence, Andalusia by the Phoenician’s Route – Cultural Route of the Council of Europe
2nd Prize: Creation of a Cultural Dipole in a cross border area Creation of two Museums/ cultural poles, in Serres (Greece) and in Petrich (Bulgaria), cooperation on tourism and culture by Municipality of Serres, Greece
Contributions by Cultural and Creative Industries
1st Prize: Discover Dingli Cliffs – Innovative cultural and eco-tourism activities in rural Dingli, Malta by La Pinta Ltd, The Cliffs Interpretation Centre, Malta
2nd Prize: Imaginarius Creation Centre – Art and Public Space (ICC) by Municipality of Santa Maria da Feira, Portugal
3rd Prize: Istra Inspirit – reviving cultural and historic heritage of Istria through cultural tourism by Istria Tourism Development Agency, Croatia
Special Prize of the Jury
Raudondvaris Manor stables arrangement and adaption for arts incubator activities by Public institution “Raudondvaris Manor”, Lithuania
Europa Nostra’s Vice-President Piet Jaspaert handed over the Awards to the laureates in the category Religious and Pilgrimage and was impressed by these wide array of best practices.
The conference programme was packed with presentations of case studies and best practices, showing how cultural heritage and sustainable cultural tourism can go hand in hand. Europa Nostra’s Vice-President represented the voice of European cultural heritage NGOs and moderated a workshop on military and maritime heritage. Among the projects presented were “World War 1: Centenary lessons learned in Flanders Fields” from Belgium as well as “Aldeias de Mar”, an integrated approach project on maritime traditions and strategies for tourism development from Portugal. Several parallel sessions saw an array of case studies and concepts for reconciling heritage and tourism from across Europe.
🎉Congratulations to the winners of #sustainabledestination2018 !👏 Our Vice-President Piet Jaspaert was delighted to meet you in Pafos at ECTN conference😀 So many brilliant examples of sustainable cultural tourism for heritage 🏞️⛪️🏭⛵️#EuropeForCulture @europe_creative pic.twitter.com/Sx350WTrLh
— Europa Nostra (@europanostra) October 26, 2018
The second day of the conference, which is organised by ECTN, was dedicated to a debate between representatives from European Union institutions and pan-European bodies. Piet Jaspaert presented how the European Heritage Alliance 3.3 and its members, such as ECTN and Europa Nostra, had been driving forces behind the European Year of Cultural Heritage. Europa Nostra’s Vice-President also presented the Berlin Call to Action: “Cultural Heritage for the Future of Europe” to conference participants as one of the main outcomes of the European Cultural Heritage Summit held last June in Berlin and invited all those present to support the Berlin Call and sign it online.
“Stronger together!” Europa Nostra’s Vice-President plays tribute to achievements of #EuropeanHeritageAlliance for European Year at international conference on cultural tourism in Pafos & calls on all conference participants to sign the #BerlinCallToAction ✍️#EuropeForCulture pic.twitter.com/IXdSGOxwbo
— Europa Nostra (@europanostra) October 26, 2018
Another important initiative, the Declaration of Tourism and Cultural Heritage “Better Places to Live, Better Places to Visit”, was presented by Sandra de Puig from the Network of European Regions for Competitive and Sustainable Tourism (NECSTouR), an Alliance member. Iulia Niculica from the European Travel Commission outlined the opportunities of the ongoing EU-China Tourism Year.
Androulla Vassiliou, Europa Nostra’s Vice-President and former European Commissioner in charge of culture, delivered a keynote speech on the “Synergy between Tourism and Cultural Heritage as a rewarding challenge”, highlighting the manifold efforts of Europa Nostra and its key partners, such as ECTN, in reconciling the often times existing conflicts between tourism and heritage.
Cultural heritage is an asset for responsible & sustainable tourism! Thx to speakers of #sustainabledestination2018 conference for commitment to fostering synergies & legacy of #EYCH2018!@NECSTouR @ectn_eu @ETC_Corporate @europe_creative @EU_CoR @VassiliouEU #EuropeForCulture pic.twitter.com/8bEaKUfrn4
— Europa Nostra (@europanostra) October 26, 2018